I had prepared a couple of presentations for my workshop at the Whiteinch Community Centre for the Glasgow West Regeneration Agency, however when I got there I decided that it may be more engaging if I were just to talk a little about what PoLR do and to run through some of the reasons to opt for digital advertising as an important element of business promotion. In general I spoke about the very basics: What type of website you can have and why it may be applicable to your products / services. Then I opened it up to a Q & A session, deliberately leaving a decent amount of time for this.
These were all up and coming, or recently established businesses, I knew there would be a range of questions and common misconceptions. Some of the main points were to do with the availability to build your own ‘free website’ in some form of website builder. It’s unbelievable the amount of times I speak to someone who has done this and months later has no idea what they have achieved from it, and it’s usually next to nothing. To overcome this issue I talked through the importance of individuality on the web and to avoid being of diluted importance. Try to break the mould if you like, rather than using an existing mould to build your website presence in. Internet Marketing was spoken about to some extent, I think most people there had a good notion of the value attached to it.
All in all it was good to catch up with some businesses in the early stages to keep an ear to the ground about the types of concerns they have and to hopefully give them some food for thought about how the internet can play a vital part in their business and to look at their website as a real business tool and not to simply look at it as something they have to get done anjd get out of the way.
I also managed to catch one of the other workshops which was really interesting. Laura Birrell from BRE Scotland talked about ‘How to meet environmental standards for Procurement and Contracts’. Some very good points about environmental policies becoming more and more and integral part of tendering for business and that you can actually miss out if you do not have one in place. Oh, and don’t make it up because you will be asked to prove it! Obviously not a problem for the Most Environmentally Aware Business 2009 😉