People bounce back
Your bounce rate might be ridiculously high at the moment but some well thought out changes, calls to action and sales paths can reduce this and allow the bounce rate to go down, people to use the site more easily and efficiently and you to bounce back just like Alan!
Breath of fresh air!
Sometimes you can get to close to a project and ‘not see the wood for the trees’. Once you’re nearing the end of a development, get some lay people to have a go at the site, you may find they discover a glaringly obvious functionality flaw or usability failing that you may never have seen.
Youth hostelling…with Chris Eubank
The act of desperation in marketing and advertising techniques, where a company will come up with an idea that is irrelevant and unrelated to their actual strategy.
I’m really scared
You’ve spent a fair bit of wonga on your website and it’s about to go live, what if it doesn’t work? What if people mock me? What if you never tried in the first place, say?!
QE2 is not dead
So you’ve been the first to break a story, this is awesome for the kudos coming back to you, as long as your intelligence is good, you don’t want to have to do a rather embarrassing public retraction!