Digital 2011 Conference in Glasgow’s SECC


Digital 2011Yesterday myself and Calum headed along to the SECC for Digital 2011. It’s a 2 day conference (though day 2 is invitation only) which consists of seminars, workshops, networking opportunities and a healthy dose of coffee drinking and eating.

The first part consisted of 3 talks followed by a Q&A session then 3 further talks followed by another Q&A session. Speakers at these sessions were as follows.

Analyst overview of the digital media and creative sectors – Douglas McCabe, Enders Analysis

Business models in self-publishing digital games – Nicholas Lovell, GamesBrief

Transforming a publishing business into a world class digital player – Tim Collins, Commercial Director, DC Thomson

Creating value from content with social media – Andrew Girdwood, Media Innovations Director, Big Mouth Media

Creative value from content with crowdfunding – Ed Whiting, We Did This

The Transition from Broadcaster to Digital Media Business – Bobby Hain, Director of Channels, STV

Being the fan of facts that I am, I was particularly interested in Douglas McCabes presentation – slide after slide of good, hard facts 🙂

Developing and Monetising Audiences
Grant Whiteside, Technical Director, Amber Green

Both Calum and I really enjoyed this workshop. Grant’s presenting style was fun and engaging and the examples he used provided a good degree of amusement at times.  It was also interesting for us to hear from such a big player in Search Marketing. For my personal blogging point of view it was interesting (and slightly alarming) to hear his recommendation of only having 15% of a monetised website with advertising on it…might have to rejig that blog of mine…maybe!

Protecting Your IP and Merchandising Law
Andy Harris, MMS
Donald Boyd, Campbell Dallas

The seminars and workshops were followed by a Networking Dinner and finally the Digital Content Showcase where companies had the opportunity to take 5 minutes to tell us about their company/product etc.

It was great to meet up with so many new and old (!) faces and we particularly enjoyed socialising after the meal with @kate_wooding, @wemakesense and @markjwallace to name a few.

The seminars were transmitted as a live broadcast which can be viewed here:

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
    • Gwhiteside
    • 4th April 2011

    I enjoyed the event, the crowd were really enthusiastic and showed a real desire to engage and learn. Hopefully everyone got something out of it and can prepare for the year ahead. Allowing for the fact that Goolge's Farmer update is just about to hit the results pages in the UK and the Search Alliance and Facebook seem to be up for the challenge of taking market share away from Google, 2011 isn't going to be a quiet year for any online business.

    Grant Whiteside

    • Stu
    • 2nd April 2011

    Looks like it was an interesting day. You'll need to get an invite to day 2 next year!