Case Study – HairCareShop Ecommerce and SEO

Increasing the sales of an e-commerce website: In one year PoLR TRIPLED the number of visitors and increased sales by 40% to

E-commerce and Search Engine Optimisation

What we have achieved in one year:

  • TRIPLED the number of visitors
  • Increased sales by 40%.

HairCareShop came to PoLR in 2008 with the aim of re-designing their existing website and increasing revenue through the website with an intensive Internet Marketing campaign.

Thier was was to get Haircare shop higher rankings in Google and improve the online sales and range of sales of their products.

Having previously had unsuccessful SEO from another company, we put together a defined plan of action to make sure we could show success in the search engines and an increase in their sales and visitor conversions.

Firstly, we rebuilt the website to WC3 standards and spent time with Haircareshop to work out the best sales path for the website and which products we should initially concentrate on as online sales were concentrated on too narrow a range.

With a new look and great range of brand name products, Haircareshop is going from strength to strength in Google, Yahoo and MSN and the monthly revenue from the site is looking better than ever... and still growing.

See for yourself

We have included a few graphs below for your reference but please note actual sensitive figures have been omitted due to client confidentiality.


Increase over the first 8 month period of PoLR taking on the SEO campaign


Increase from October compared to October the following year


Ecommerce, Search Engine Optimisation (SEO)

"Working with Polr has restored our confidence in the maze of web design, seo, and web site management companies out there. They are always there to support the site with idea's and energy as well as listening to your idea's and needs. We feel that Polr's objectives are the same as ours; that is to get our site to be the best in our field and working together that is where we are going."
Gary Hely