In a little over a fortnight it is April the 1st. The one day where you’re allowed to be a child again, when you can swap the sugar with the salt in the staff canteen. It’s also the day when marketing companies and departments embrace the viral power of the media to promote their brand!
Of course, the PoLR team are far too busy to be partaking in juvenile pranks but in the spirit of the day I have rounded up my favourite brand awareness April Fool jokes below. (oh, and just for the record, if you’re in our on the first, don’t accept a cup of tea…)
The Left Handed Whopper
In 1998 Burger King took out a full page spread advertising the introduction of their ‘Left Handed Whopper’. It was said that this burger was the same as the original apart from the fact that all ingredients were rotated 180 degrees to aid left handed snackers and reduce condiment spills. It was reported after April Fools day that not only did a huge proportion of people go in and request a ‘Left Handed Whopper’ by a proportion of visitors requested the right hand version.
Energise with a Google Gulp
My favourite of the Google April Fool jokes has to be the Google Gulp. A refreshing (and not forgetting, low carb) energy drink from Google.
Think a DNA scanner embedded in the lip of your bottle reading all 3 gigabytes of your base pair genetic data in a fraction of a second, fine-tuning your individual hormonal cocktail in real time using our patented Auto-Drink™ technology, and slamming a truckload of electrolytic neurotransmitter smart-drug stimulants past the blood-brain barrier to achieve maximum optimization of your soon-to-be-grateful cerebral cortex.
BMW Slow Cameras
I particularly love this one because even after reading out the ‘professors’ name (Hans Uphoo-Gotit) I know someone who still fell for it!
In 2006 BMW publicised the news that there were soon to be ‘Slow Cameras’ installed on British roads. But not to fear, to combat this they had also developed a paint that would make you invisible to the cameras.
…sensors around the car detect the camera and the pixels immediately become blurred. This gives the impression of higher velocity and the Slow Camera is fooled into thinking the car is traveling at the correct speed.
Flying Penguins (well, we had to go Polar related didn’t we?)
In 2008 the BBC reported that while filming Miracles of Evolution they had gained footage of flying Adélie penguins. Their success was in the viral content of the supporting video. After April the 1st they issued more footage of the creation of the video. While the special effects must have cost the BBC a fair sum, the publicity and traffic they must have received will have surely made it worthwhile.