What is a pay per click (PPC) campaign?

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Pay per click (PPC) is a form of advertising where a fee is paid for every click through (or visitor) that is sent to your website via advertising on another website. It is often seen in the form of image adverts on blogs, forums or search engines.

In search engines such as Google, the PPC search results are the results on the right hand side, as in the diagram below. These differ from the organic search results (the main set of results on the left) in that they have paid to be there and bid a value on their particular keywords/phrases to buy their position. It is this ‘buying’ reason that often hears it referred to as cost per click (CPC).

PPC Campaign

The amount a company has to pay per clickthrough depends on the popularity and competition of that particular keyword/phrase. For example, a PPC listing or ‘SEO Company’ costs between £2.87 – £4.26 per click where as ‘SEO Company London’ costs between £1.00 – £2.76 per click  due to the lower volume of people competeing to purchase that term.

A PPC campaign can be a helpful way to temporarily lift your companies results in the search engine results or gain traffic from other sites. It is worth noting, however, that this lift only last as long as your money! Employing a good, honest, organic SEO company is a stronger way to gain and maintain results.

Click here for a comparison of PPC versus an organic SEO campaign >>

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