Tag Archives: branding

The Psychology of a logo

“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006) Taking the above statement into consideration…
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Starbucks experimenting with their brand

Here's a strange one.  Starbucks have recently taken one of their outlets in Seattle and debranded it so that it looks like more…
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Do you compete on price alone?

I was reading the updated Design Council's Impact of Design on Business report today and as always, found an area that was of…
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Marketing with several markets in mind

I was reading an article the other week that gave advice on designing websites for women. It claimed that a pink, pretty site…
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Marketing – It’s more than just a sale

I was recently reading through a friends university marketing notes and one point leapt out at me. It's an obvious one, when you…
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