The Internet is being used more and more by people everyday and as a result, advertisers are jumping on board and advertising their products and services online.
Let’s face it – it’s nothing new. Online advertising has been around for years but in the last couple of years it has become far more prominent, and there are more ways in which to advertise online than previously.
Online advertising traditionally comprises of banner adverts, often animated. However, it has grown into so much more than that. For example now we see more floating adverts than before, or adverts which start small but when you hover your cursor over them, they expand to half screen displays. With more people accessing the internet on mobile devices now, there has been an increase in mobile ads both within applications and on websites. Thankfully, pop up advertising seems to be on the decline, however there is probably still more of it than we would like!
Social media has played a massive part in the way that online advertising has evolved. Now websites such as Facebook can have adverts displayed which are tailored to the user’s interests. This works by taking keywords from the profile page (such as from the user’s interests or status updates) and shows adverts which it deems to be relevant. This is a clever way of advertising, however some may feel a little like someone is watching over their shoulder. Like it or not, this is how online advertising has advanced. Rather than showing everyone the same offers, marketers have realised that they can expect a greater return by targeting offers at people who demonstrate an interest in the product or service that is being offered.
There are many other types of online advertising available. For example, many people yield great results through PPC campaigns such as Google AdWords, which are generally text based adverts displayed on relevant search result pages. More information about PPC campaigns available here (link to SEO vs PPC blog post).
If you are thinking of starting an online marketing campaign, why not contact PoLR to discuss your needs?