Why you need PoLR for your Internet Marketing campaign
At PoLR we know that a cool website is just the tip of the iceberg. We believe a successful website becomes a successful selling tool when it's backed up by a PoLR driven intensive marketing campaign to drive visitors to your site and convert these visitors into sales/leads etc.
Want the facts? The how's this for size:
- For one online retailer we increased sales by 50% in March 2011 compared to March 2010
- Gained no.1 Google positions for many highly competitive keywords for a vehicle co.
- Tripled visitors from one year to the next for one online shop
Read enough? Then contact us on 0141 221 0233
Marketing your website
Online marketing is the process of improving a sites position in major Search Engines (Google, Yahoo, Bing) in order to increase relevant traffic (potential customers) to your website.
Online marketing involves building your website or on-line presence to help it perform as well as possible in the rankings of the three main search engines, to put your product or service 'in the face' of your potential buyers and create a higher return on investment.
We follow the same 3 step structured process when we provide internet marketing to our clients:
- Research and analysis
- Planning your campaign
- Implementing your campaign
What is SEO?
SEO stands for search engine optimisation. It is the process of improving a sites position in search engines for keyword search terms in order to increase traffic to a website.
Have you ever wondered how Google decides which ten results to display when you search for a website. Its not luck or a first come first serve basis that determines your sites position in search engines. Google looks at a number of different factors on your site as well as the links pointing to it from other domains. By optimising your website for search engines we aim to address each of those factors.
Consider what your website is intended to do for you:
- Does it sell products? Does it provide a service? Do you want customers to make contact?
- Do you measure how well it does any of the above?
- Do you want it to perform better in the rankings?
SEO is the idea of marketing your website to help it perform as well as possible in the three main search engine rankings, to put your product or service 'in the face' of your potential buyers and create a higher return on investment.
Check out our internet marketing blog for more information about us