Think of Google and the results you see. First you have the paid for results down the right hand side then you have the sponsored links along the shaded bar at the top. The Organic results are the main body of search results sitting on a white background. They are the results that are there on the strength of their site rather than having bought their way there – they are relevant to your search and not just adverts.

We are of the opinion that best practise is the way forward. We build all of our websites to the World Wide Web Consortium or W3C standard (this is the professional web standard). We can also achieve this standard with existing websites that come to us for SEO by tidying up the code where necessary and making the site as ‘clean’ as possible. This gives us a good base from which to market your website online as it is professional and allows search engines to index your website as efficiently as possible.

Using, amongst others, social networking, copy-writing and back linking, we will market your website to drive relevant traffic from your demographic and implement analytics of the overall performance of how your site works, how browsers (customers) use it, when they leave, how long they spend on the site and work out a ‘goal’ for the website. Having the knowledge of all these elements and the flexibility to change the parts that don’t work, enables your website to prerform as well as it can.

Catering for the end user is the way to go and we will not entertain the idea of mass submitting of your site to ‘spammy’ directories or involving ourselves in out-dated black hat techniques such as hidden text or doorway pages. Good, honest, organic SEO is the name of our game!

For an idea of how your current site is performing, why not request one of our free website healthcheck.

Ask us for some examples of successful SEO campaigns!
We fully evaluate your competition
We will suggest strategies to best suit your market

Search Marketing is huge. It is the fastest growing form of marketing and more-and-more companies are realising the benefits of being found on search engines. Now, we are huge advocates of Search Engine Optimisation (SEO) to give you that return your company so desires. But what are all these sponsored links at the right hand side of Google that you see and more importantly why do people pay for them?

The answer is that this is known as Adwords, or Pay Per Click (PPC) advertising on Google. You basically set a daily rate for the most lucrative keywords for your industry and every time someone clicks on this Ad, it costs you a certain amount of money (relative to how competitive the market is, of course) but gets that person onto your site.

Instant hits to your website
Fixed budgets
Top of Google searches immediately (on the right)

PPC, in general, works for the short term. You get the traffic to your site and hope-against-hope that the traffic you get will result in a conversion. On the flip-side, this doesn’t really have any effect on the strength of your website in your industry as a good SEO campaign would. The trick here is to use the PPC campaign wisely. So rather than a long term solution for your online marketing and advertising, perhaps utilise PPC for specific sales you have, deals you offer and seasons where you know you can forecast that you might want some security of a ‘traffic top-up’

PoLR can manage this campaign for the best return you can get. With our extensive research into your industry and Search Marketing experience, PoLR know we can provide your PPC campaign with that expert input and spend your PPC budget like it were our own.

Having a databse of clients with email adresses can actually be quite a useful tool for the marketing of your business. You may have existing customer details that you wish to offer new services to, or keep them in the loop about upcoming events and offers.

Email Marketing is clever. targeted emails to your prospective client base can provide that ideal opportunity for your business to get some new customers.

We can provide you with a full email marketing campaign to approach your new and existing customers and give you a detailed report of click-throughs, opened emails, deleted and replied.

Contact us and let us know how we can help you with your email marketing.