PoLR – SEO Company Glasgow, Web Design, Internet Marketing

What makes a good website and why is validation important?

What is website validation and why is it important to have validating websites for accessibility, usability and Search Engine Optimisation?

What is website validation?

So you’ve been told your website doesn’t validate. Sounds scary and important but what does it actually mean to you and your website and why is validation important?

Firstly let us give you an excerpt from WC3 as they are the validation setters for the internet world:

“Validation is a process of checking your documents against a formal Standard, such as those published by the World Wide Web Consortium (W3C) for HTML and XML-derived Web document types. It serves a similar purpose to spell checking and proofreading for grammar and syntax, but is much more precise and reliable than any of those processes because it is dealing with precisely-specified machine languages, not with nebulously-defined human natural language.”

To put it another way, validation is making your website’s code as clean as possible and testing it against industry standards (set by the WC3) to allow browsers to read it in the same way the world over which is great for website accessibility and SEO.

Why is website validation important?

1) Compatibility

If you are running an un-validated website you cannot be certain that your website’s design is rendering correctly (or uniformly) in different browsers. For example, Internet Explorer is more forgiving than many other browsers and may ignore unclosed tags etc that could otherwise cause a page to display incorrectly. Web site validation techniques help ensure your code is correct and will work on as many browers as possible – this is what makes a good website.

2) SEO

By validating you are making your code behind the website as clean and uncluttered as possible. Cleaner code is easier for search engines to ‘read through’ and will increase the chances of being read the whole way. This will, in turn, allow them to extract more information about your website, understand your services better and perhaps see your website as being more authoritive than others. The more authorative websites command higher search engine positions.

3) Accessibility

Validating your website means you are being made to use many techniques that aid the accessibility (catering for users with a disability) of your site. As a very basic example, a validated website will not allow an image without an ALT attribute and ALT attributes are important for use with screen readers (which a user with a visionary impairment may use to ‘read out’ a website to them). A validated website does not instantly mean your website is 100% accessible but it is a very good place to start and build upon.

Web site validation techniques to try

To check to see if your website validates complete the following simple steps:

  1. Go to the W3C validator website
  2. Type in your website address
  3. Click to Check
  4. Look at the results! If it gives you a green ‘success’ page then well done, if not then you will need to do a little work.

Don’t be too worried by a list of validation errors, they can sometimes be caused by the smallest of issues and may not need a huge amount of work to fix.

PoLR was recommended to me and I could not sing their praises highly enough…I would have no hesitation in recommending the talented team at PoLR and I am extremely pleased with the design.

Susan Thomson
Your Sonsie Face

Overall, a very good experience working with PoLR. We developed an excellent working relationship with PoLR..The site was delivered on time and exceeded our expectations. Highly recommended.

Ronnie McCrear
Park Wholesale Beds Ltd

Lynne and her colleagues at PoLR recently completed a web-design and web hosting project for us. Great patient customer service for the web illiterate and expert advice. Highly recommended.

Rob Priestley
Senior Consultant, Kynesis

Working with PoLR has restored our confidence in the maze of web design and seo companies. They are always there to support the site with ideas and energy…

Gary Hely
HairCareShop

PoLR from the outset were the kind of company I like to work with, youthful, pro-active and ahead in their game…they also completely understood my position driving me towards my first professional website!

Natalie Summers
Owner, House Buyers Scotland

Lynne achieves an excellent balance between listening to her client’s ideas and sharing her own. She also has a wonderful sense of aesthetics, and I’m very happy with the look and feel of my sight. She was always in communication with me, and very reliable about completing the work to a high standard and on time. Overall, I’d happily recommend PoLR.

Michelle Smith
Author

PoLR provided exactly the type of support I needed.  All my questions were answered and I was delighted with the finished product

Matt Smith
Academic

Lynne achieves an excellent balance between listening to her client’s ideas and sharing her own. She also has a wonderful sense of aesthetics, and I’m very happy with the look and feel of my sight. She was always in communication with me, and very reliable about completing the work to a high standard and on time. Overall, I’d happily recommend PoLR.

Michelle Smith
Brainstorming Stories

PoLR have kept us in the loop at every stage of the process and have been helpful and friendly along the way, answering many questions and going above and beyond the call of duty in several instances.

Lorna Gregory
Herbal Remedies

“…a professional web design company who worked closely with us at every stage of the development of the website and their communications have been clear and concise. “

Gavin Davey
Chief Executive, Gannochy Trust

PoLR’s people skills allowed us to tell our story in our own words, and realise our vision without ever having to ‘look under the bonnet’ of our website. PoLR go the extra mile…

Alan Watson
Owen Pilling Graphics

When I left PoLR a few years back I believed the sales spiel of other SEO companies that I could get a whole lot more for less cost. I soon came to regret leaving PoLR..

Kerr McIntosh
Key Player

PoLR is a great company to go with if you are looking for a first class service. They are very dedicated in what they do, providing you with the site that suits your needs…We would more than happily recommend.

Jeana Leslie
Musician

Lynne refreshed the branding for RPL including logo, business stationary, artwork for marketing materials and business cards. It has been an incredibly smooth process. She listened to my needs, responded to requests and delivered great creative ideas.

Laura Molloy
RPL Marketing

PoLR helped us re-design our website. Fantastic customer service, communication and patience with us throughout the full process. We are delighted with the end result.

The service we received from you was outstanding!

Louise Steele
Family Law Matters