Good design can add value to your business
How important is design? Does it really add value or encourage users to buy?
The short answers are ‘Very‘ and ‘Yes‘!
The Design Council released a report last year that finally gave us the statistics to back up what we had been saying all along: that a well designed ad thought out design has the power to make a sale.
The report found that for every £100 a business spends on design they can increase turnover by £225. The same report also found that 30% of businesses see a good design as being integral to their success (double the amount from the previous year).
But how can something as ‘simple’ as design have such an impact on revenue?
- Professional design makes it look more professional
- Professional design makes your company look alive and current
Most importantly, the above two points amalgamate to promote a feeling of security for your website, product and company which will, in turn, encourage browsers to become buyers.
Think about it this way, if your website is using technology (think animated Gif’s) and details from 5 years ago then how does a user know you are in business today? If they see out of date contact details and a worn website they could be forgiven for believing that your website is potentially not as professional as your competitor who has a shiny, new and current design.
How about this example?:
If a salesman turns up to your door in a beaten up banger and another turns up in a clean new one would you not make a snap decision about each of the two examples? Would you even go as far as thinking that the company putting sales men out in bangers could potentially be in trouble (and therefore an unstable bet)?
We think so and the same principle can apply to your designs in branding, web and other media.
As mentioned at the start, the short answers are ‘Very important’ and ‘Yes, good design does add monetary value’, hopefully after reading the long answer (and putting a little thoght into it) you will also agree.