Recent blog posts of ours made us realise that we haven’t been shouting out enough about the beneficial combination of an e-commerce website and an internet marketing campaign. It’s what we do best and decided it’s about time we told you why it’s a cracking combination!
Why go e-commerce?
Selling online has tons of benefits. Amongst others, it’s cheaper than a high street shop, can sell for you when you’re asleep and can reach a wider geographic area. Want to know more? Then look at our ‘5 Reasons to purchase an online shop‘ post.
Why take SEO?
Search Engine Optimisation (SEO) aims to advertise your website online to put it in as best a position as possible for your chosen search terms. For example, if you are selling hair care products then you will want to be as high as you can for this term to get as many sales as you can. Simple, isn’t it?
Why go e-commerce AND take SEO?
If you have gone to the trouble of appointing a web designer and developing and populating an online shop then of course you want to sell (and as much as you can). Now, maybe you don’t need SEO, maybe you are the only seller of ‘pink dentures with yellow dots’ and users will know to look for this. But for the most part you will have a product that thousands of other companies are also selling online. Being hidden back on page 25 won’t sell you anything because you won’t be found.
How do you set yourself apart?
How do you encourage someone to buy from you?
How do you get your company infront of consumers?
The answer is simple, (well the answer is simple, our job isn’t!):
You want a professional Internet Marketing company to compliment your new shop and encourage users ‘into’ your shop.
Once in, you want them to buy (because it’s not all about hits!)
That’s where PoLR fit the bill.
We offer affordable e-commerce websites and SEO packages to get you online quickly and professionally. Contact us to find out more on 0141 572 8819.