Techniques for creativity

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Creativity is an important factor in designing graphics and websites. There can be days when creative juices don’t seem to flow however. In it’s inherent nature creativity is something that you can’t pin down but there are things that can be done to nurture a creative side. To be creative on demand takes a bit of time and I’ve always looked at it as something that can be learned to a certain degree. It just depends on a number of factors.

There are a few things that I’ve picked up which help me to be as creative as possible. It doesn’t always work. Some days are a lost cause but most of the time they help. The first is to try to take in as much as possible from as many sources as you can.  So if you’re composing music listen to as much different music as possible.  If you’re designing sites or graphics take in as many as you can from as wide a source as possible. Take note of print and media graphics and adverts you see on a daily basis so you have a general awareness of what the industry is doing.

The second thing is what makes number one work.  Analyse what you like or dislike about the creativity you’ve witnessed. Understanding the reasons why a design does or doesn’t work is crucial. The more you come to understand the flaws and strengths the easier it will be when trying to create something you’re happy with.  I’m not talking about looking at other peoples designs and then ripping them off but instead using other examples of work to inspire you to create to a certain standard. By constantly comparing your work to other professionals it will be easier to guage whether your work is of the same standard.

Create often
By creating as often as possible you give yourself the opportunity to see what you’re capable of. This only works if you throw things away, always re evaluate, by constantly discarding designs you can create better ones.

Go too far
Go too far with a design, its only once you’ve gone too far that you can see where you should have stopped. This may not have been as easy with paint on canvas but with photoshop its easy.

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